Examples of corporate image in the following topics:
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- A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
- They are given away to promote a company, corporate image, brand, product or event.
- A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
- They are given away to promote a company, corporate image, brand, product or event.
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- Advertising designed to win an audience over to a specific point of view is called institutional or corporate advertising.
- Such advertising is called institutional or corporate advertising.
- It attempts to build a favorable image for its sponsor.
- How a company advertises projects that image.
- The image must be concise, express the mission of the company, and its delivery must be consistent each time it is used.
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- Video art came into existence during the late 1960s and early 1970s as new technology began to become available outside corporate broadcasting for the production of moving image work.
- Prior to the introduction of this new technology, moving image production was only available to the consumer by way of eight or sixteen millimeter film.
- Many artists found video more appealing than film, particularly when the medium's greater accessibility was coupled with technologies able to edit or modify the video image.
- Single-channel works are much closer to the conventional idea of television in that a video is screened, projected or shown as a single image.
- Exhibit at the Smithsonian American Art Museum that showcased video games as moving image art works.
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- In older input-output models of the corporation, the firm converts the inputs of investors, employees, and suppliers into salable outputs which customers buy, thereby returning some capital benefit to the firm.
- Stakeholders, as opposed to shareholders, tend to focus on corporate responsibility over corporate profitability.
- In the field of corporate governance and corporate responsibility, a major debate is ongoing about whether the firm or company should be managed for stakeholders, stockholders (called "shareholders"), or customers.
- The greatest value of a company is its image and brand.
- While the stakeholder view has an increased cost, many firms have decided that the concept improves their image, increases sales, reduces the risks of liability for corporate negligence, and makes them less likely to be targeted by pressure groups, campaigning groups and NGOs (non-governmental organizations).
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- Global corporations operate in two or more countries and face many challenges in their quest to capture value in the global market.
- A global company is generally referred to as a multinational corporation (MNC).
- Public Relations: Public image and branding are critical components of most businesses.
- For example, Nike had its brand image hugely damaged through utilizing 'sweat shops' and low wage workers in developing countries.
- Finding a way to capture value despite this fixed organizational investment is an important initiative for global corporations.
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- A global company is generally referred to as a multinational corporation (MNC).
- Public Relations: Public image and branding are critical components of most businesses.
- For example, Nike had its brand image hugely damaged through utilizing 'sweat shops' and low wage workers in developing countries.
- Over the last seventy years, McDonalds has become a global corporation.
- Discuss the benefits and challenges of global corporations from a marketing perspective
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- Suppose a corporation is engaging in environmentally harmful practices.
- Pressure from these stakeholders can force the corporation into adopting a corporate self-regulation policy that improves their environmental footprint.
- Increasingly, corporations are motivated to become more socially responsible because their most important stakeholders expect them to understand and address the social and community issues that are relevant to them.
- Key external stakeholders include customers, consumers, investors (particularly institutional investors), communities in the areas where the corporation operates its facilities, regulators, academics, and the media .
- Branco and Rodrigues (2007) describe the stakeholder perspective of CSR (corporate social responsibility) as the inclusion of all groups or constituents (rather than just shareholders) in managerial decision making related to the organization's portfolio of socially responsible activities.
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- The agency view of the corporation posits that the decision rights (control) of the corporation are entrusted to the manager (the agent) to act in the principals' interests.
- The shareholders are individuals or institutions that legally own shares of stock in the corporation, while the bondholders are the firm's creditors.
- The bull on Wall Street is an iconic image of the New York Stock Exchange.
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- This image shows children at a daycare, where employee children can socialize and learn while the parents are at work.
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- Corporations also use mission-driven marketing to promote the goals of the organization as outlined in its mission statement and to communicate the benefits of achieving those goals to its stakeholders.
- Cause marketing differs from corporate giving, since corporate philanthropy typically involves a tax-deductible donation.
- Domestic and international scandals including environmental disasters, financial crises and human rights violations have prompted global companies to integrate corporate social responsibility (CSR) into their business.
- More and more brands are integrating CSR into their businesses to improve their brand image, increase profits and position themselves favorably in competitive markets.