Examples of Consumer Marketing Research in the following topics:
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- Consumer market research is the systematic collection of data regrading customers' preferences for actual and potential products / services.
- For instance, a consumer goods company that wants to develop a new cheese product for the growing Hispanic demographic can use market research.
- It is also important to note that consumer market research is not directly synonymous with marketing research.
- Marketing research is actually comprised of both consumer and business-to-business research and examines all aspects of a business environment.
- The ultimate goal of consumer research is to serve as the voice of the consumer.
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- Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.
- An example of the government researching consumer markets is the US Census.
- Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.
- The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.
- Advertising research is a specialized form of marketing research conducted to improve the efficacy of advertising.
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- In market research, databases contain information that is collected, aggregated, and used to define segments of homogeneous consumers.
- In market research, a database contains information that is collected, aggregated, and used to define segments of homogeneous consumers.
- When companies want to conduct consumer market research, they call on these research facilities to request consumers who fit a specific demographic and behavioral profile so that these prospective respondents can then be contacted to participate in research studies.
- Marketers can use database research to identify common buying patterns among consumers.
- Database research is considered an extremely helpful tool in market segmentation research.
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- Example of Marketing Research: Concept Testing Concept testing is the process of using quantitative methods and qualitative methods to evaluate consumer response to a product idea prior to the introduction of a product to the market.
- The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
- "Marketing research is often partitioned into two sets of categorical pairs, either by target market: Consumer marketing research, and Business-to-business (B2B) marketing research Or, alternatively, by methodological approach: Qualitative marketing research, and Quantitative marketing research Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.
- Marketing research helps the marketing manager link the marketing variables with the environment and the consumers.
- Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers; this information enhances the effectiveness of decisions made by marketing managers.Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers.
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- Defining the problem and research objectives is the first step involved in the marketing research process.
- Systematic planning is required at all the stages of the marketing research process.
- There are three types of objectives that can be deployed in marketing research:
- The first stage of the marketing research process involves defining the problem.
- Outline objectives and problems as part of the marketing research process
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- Factoring consumer wants and needs is an essential component to assembling a successful marketing communications strategy.
- For brands to successfully compete, they must understand the consumer needs that lie at the center of marketing communications.
- The difficulty of defining motives and dealing with motivation in consumer research accounts for its limited application in marketing.
- For the most part, the research in motivation involves benefit segmentation and patronage motives.
- Discuss the psychological factors that drive consumer demand, and how they play into marketing segmentation
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- Information Search is a stage in the Consumer Decision Process during which a consumer searches for internal or external information.
- An example of a marketer dominated personal sources is in-store advice.
- Internal research refers to a consumer's memory or recollection of a product, oftentimes triggered or guided by personal experience.
- External research is conducted when a person has no prior knowledge about a product, which then leads them to seek information from personal sources (e.g. word of mouth from friends/family ) and/or public sources (e.g. online forums, consumer reports) or marketer dominated sources (e.g. sales persons, advertising) especially when a person's previous experience is limited or deemed inefficient.
- Personal sources that are not marketer dominated include advice from friends and family.
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- Consumer markets - When we talk about consumer markets, we are including those individuals and households who buy and consume goods and services for their own personal use.
- Target marketing allows the marketer and sales team to customize their message to the targeted group of consumers in a more focused manner.
- Research has shown that racial similarity, role congruence, labeling intensity of ethnic identification, shared knowledge and ethnic salience all promote positive effects on the target market.
- Research has generally shown that target marketing strategies are constructed from consumer inferences of similarities between some aspects of the advertisement (e.g., source pictured, language used, lifestyle represented) and characteristics of the consumer (e.g. reality or desire of having the represented style).
- Concentrated marketing - Concentrated marketing is a strategy which targets very defined and specific segments of the consumer population.
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- Inclusion of social media research can provide particularly unique insights into consumer and societal segments.
- Market research is increasingly making use of developments in Web 2.0 technologies and online communities.
- These private communities can engage customer groups or target consumers who might be difficult to reach using traditional offline tactics.
- Companies are able to collect and aggregate this consumer information to define segments of homogeneous consumers.
- Social bookmarking sites such as Digg are used to gather research on different target markets.
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- Consumer misbehavior is specifically related to retail and other markets, and includes things from cutting in line to fights between customers to credit card fraud.
- Researchers divide shoplifters into two categories: "boosters," professionals who resell what they steal, and "snitches," amateurs who steal for their personal use.
- Researchers generally agree that shoplifters are driven by either economic or psychosocial motives.
- A black market or underground economy is a market in goods or services which operates outside the formal one supported by the established state power.
- In many parts of the world, black markets operate side by side with legal markets, sometimes openly.