Consumer Behavior

(noun)

The study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs; and the impacts that these processes have on the consumer and society.

Related Terms

Examples of Consumer Behavior in the following topics:

  • Consumer Behavior and Advertising

  • Introduction to Demand and Consumer Behavior

    • Demand is a model of consumer behavior.
    • It attempts to identify the factors that influence the choices that are made by consumer.
    • In Neoclassical microeconomics, the objective of the consumer is to maximize the utility that can be derive given their preferences, income, the prices of related goods and the price of the good for which the demand function is derived.

  • Culture

    • Culture can have a profound effect on consumer behavior and purchasing, and can affect how a product is marketed.
    • Culture can have a profound effect on consumer behavior and impact how a product is marketed.
    • Each of these subcultures will have specific influences on consumer behavior.
    • Culture is considered an external factor in influencing consumer behavior.
    • Discuss the three components of a culture and how they impact consumer behavior.

  • Social Behavior of Consumers

    • Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
    • Digital and social media has spurred brands to develop research tactics that hone in on the social behavior of consumers online.
    • Research has shown that consumer behavior is difficult to predict, even for experts in marketing communications.
    • Brands commonly use behavioral targeting techniques to market to consumers based on their online behavior.
    • Describe how social media aids the study and measurement of consumer behavior

  • Family

    • One way to understand the family's impact on consumer behavior is to identify the decision maker for a purchase.
    • These family influences affect how consumers look at purchases more directly than most other social influences on consumer purchasing.
    • Another aspect of understanding the impact of families on buying behavior is the family life cycle.
    • Consumer behavior and purchasing is different in each of these stages.
    • Families are a major influence on shopping patterns and consumer habits.

  • Stimulating Demand

    • Greater attention was given to the product or service, rather than understanding consumer behavior .
    • It is possible and common to have latent needs that do not serve as the motive of behavior.
    • For motivation to be useful in stimulating demand for products, brands must understand what motives and behaviors are influenced by the specific situation in which consumers engage in goal-directed, problem-solving behavior.
    • Lifestyle is one of the newer and increasingly important sets of factors being used to understand consumer behavior behind demand.
    • Such variables as interests in hunting, attitudes toward gender equality, and opinions on the importance of stylish clothing can be used to better understand consumer behavior.

  • Types of Buying Decisions

    • Buying decisions are based on buyer behavior.
    • Consumer behavior and business behavior can differ because their buying processes are different.
    • Consumers will often buy on emotion or impulse whereas businesses will buy based on need.
    • Because consumers often buy on emotion, ads can affect the buying decision.
    • For consumers, large ticket items, or such as an appliance, a car, or a home, aren't impulse items.

  • Defining Consumers

    • A consumer is a person (or group) who pays to consume the goods and/or services produced by a seller (i.e., company, organization).
    • It is important to note that consumers (or customers) play a vital role in the economic system of a nation.
    • In the fields of economics, marketing and advertising, a consumer is generally defined as the one who pays to consume the goods and services produced by a seller (i.e., company, organization).
    • It is important to note that consumers (or customers) play a vital role in the economic system of a nation .
    • Marketers are paying close attention to consumer behavior or how potential buyers act when purchasing goods or services for personal consumption.

  • Marketing Changes Due to Involvement

    • Consumer involvement tends to vary dramatically depending on the type of product and its relationship to the consumer.
    • Marketing strategy should take into account the level of involvement that a consumer has with a specific product, as this also dictates the type of information that the consumer needs to process in order to make a purchase decision.
    • These are usually considered highly important to consumers and require extensive information processing.
    • The four main types of buying behavior in consumer marketing depend on the level of consumer involvement:
    • Examine the impact of customer involvement in consumer marketing and experience

  • Consumer Misbehavior

    • Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
    • Consumer misbehavior refers to the common occurrence of consumers acting outside the norm.
    • It is generally recognized that there are social behaviors that are acceptable in a given situation.
    • Anything outside of those accepted behaviors is considered misbehavior.
    • Combating consumer misbehavior is an expensive, time-consuming activity.