connotation

Examples of connotation in the following topics:

• Using the Dictionary and Thesaurus Effectively

  • Connotation is the extended or suggested meaning of a word beyond its literal meaning.
  • For example, "flatfoot" and "police detective" are often thought to be synonyms, but they connote very different things: "flatfoot" suggests a plodding, perhaps not very bright cop, while "police detective" suggests an intelligent professional.
  • Verbs, too, have connotations.
  • The connotations of your words can shape your audience's perception of your argument.
  • Being aware of the connotation and register of the words you choose in your writing will help increase your writing's clarity.

• For-profit marketing versus nonprofit marketing

  • As the terms connote, the difference between for-profit and nonprofit marketing is in their primary objective.

• Preface

  • Whereas "Fundamentals of Astrophysics" sounds more impressive, it actually does not mean much in particular, except giving the connotation that the course is going to be difficult; consequently, in the interest of giving this broad and challenging subject some context, this edition will attempt to focus on a particular object — the Crab Nebula.

• Defining a Brand

• The Importance of Wording

  • Knowing the difference between the denotation, or literal meaning of words, and connotation, or the wide range of thoughts and impressions made by words or phrases, will improve academic writing.
  • You may be unaware of the connotation of some words in addition to their literal meaning.
  • The connotation of home varies from person to person.

• Gothic Architecture and Sculpture

  • Gothic Revival also took on political connotations.

• Defining Full Employment

  • In an effort to avoid this normative connotation, James Tobin introduced the term "Non-Accelerating Inflation Rate of Unemployment" also known as the NAIRU.

• Scarcity Leads to Tradeoffs and Choice

  • In contrast to its colloquial usage, scarcity in economics connotes not that something is nearly impossible to find, but simply that it is not unlimited.

• Appear as Many, Not as One

  • This is not because there is some negative connotation inherent in monolithic corporate presences (well, perhaps there is, but that's not what this book is about).

• Keeping the Audience in Mind