Audience-centered

Examples of Audience-centered in the following topics:

• The Benefits of Understanding Your Audience

  • The audience may be small or it may be a large public audience.
  • In order to prepare, it is important to know about the audience and adapt the message to the audience.
  • We call this approach audience-centered.
  • In public speaking, you are speaking to and for your audience; thus, understanding the audience is a major part of the speech making process.
  • In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face.

• What to Do with Your Knowledge

  • When the speaker takes an audience-centered approach to speech preparation, she focuses on the audience and how it will respond to what is being said.
  • In essence, the speaker wants to mentally adopt the perspective of members of the audience in order to see the world as the audience members see it.
  • What do you and your audience have in common?
  • You can use your analysis to create what is called a "theoretical, universal audience. " The universal audience is an imagined audience that serves as a test for the speaker.
  • Imagine in your mind a composite audience that contains individuals from the diverse backgrounds you have discovered in your audience analysis.

• The Importance of Delivery

  • Maintain eye contact with the audience.
  • For example, start out your speech looking to the center, and then alternate between left, right, and center for the remainder of the presentation.
  • For your dress, consider what your particular audience will expect of you.
  • If you have a large audience, make sure to alternate talking to the audience members to the right and left of you as well as in front of you.
  • When you begin your speech do not look at your notes, look at your audience!

• Physical Context

  • Consider physical contexts—traditional face-to-face with co-located audience versus delivery via videoconference to remote audience(s).
  • You can prepare for three different contexts--face to face with co-located audience , a speaker with live audience to remote audiences and a speaker with no live audience to different remote locations by video conferencing technology .
  • What is the anticipated size of the audience and the arrangement of seating?
  • Kevin Moran, speaks by video conference to The Center for Aviation Technical Training (CNATT)
  • Kevin Moran, commander, Naval Personnel Development Command (NPDC) Norfolk, Va., speaks by video conference to The Center for Aviation Technical Training (CNATT)

• Utilizing Devices to Enhance Audience Understanding

  • Visual aids, microphones, video screens, and/or a podium can help enhance audience understanding.
  • A podium can help an audience understand a speech.
  • Amplification is important to make sure that the entire audience can hear the speech properly.
  • Video screens are often available at modern conference centers and auditoriums that can be synced with presentation devices.
  • When determining the type of visual aids needed for a speech, the speaker needs to consider the subject matter, audience, and venue so that the right materials are used to enhance audience understanding.

• The Importance of Gathering Information

  • If you want the audience to trust your claims, back them up.
  • Don't expect the audience to take your word for it, no questions asked.
  • However, everything changed for them last year: businesses reported that sales were up, and a few new businesses opened in the center of town, creating new jobs.
  • The mayor of Springfield credits the change to a new parking garage near the city center, which eased the parking shortage and brought more people into town on weekends.
  • Different audiences have different needs.

• News Coverage

  • Due to the commercialized context within which they work, media institutions must compete for audience interest and can often not afford to ignore an important issue which another television station, newspaper, or radio station is willing to pick up.
  • Instead, the media has focused primarily on campaign tactics and strategy, according to a report conducted jointly by the Project for Excellence in Journalism, part of the Pew Research Center, and the Joan Shorenstein Center on the Press, Politics, and Public Policy at the Kennedy School of Government at Harvard University.
  • Many criticize this shift in emphasis for depriving audiences of substantive information about candidates' policy platforms .

• Tailor Complexity to Your Audience

  • An important component of effective informative speaking is knowing how to tailor the complexity of the speech to the audience.
  • One way to deliver an effective informative speech and ensure that the audience leaves your speech informed is to tailor the complexity of the speech to the specific audience.
  • Never presume that your audience has a lot of background knowledge on your subject, but also don't assume they know nothing.
  • Conversely, consider delivering a speech on the same topic to an audience of college students.
  • Tailor the complexity of your speech to the specific audience you will be delivering it to.

• Make Adjustments

  • Apply knowledge about the audience to adjust the message before speaking.
  • A public speakers can use information about the audience to adapt his or her message to the particular audience while preparing the speech.
  • In what ways is the speaker similar to the audience?
  • With a larger face-to-face audience, a speaker may want to use an audience response system (ARS) , also known as a clicker, to determine what the audience understands or what their current opinions are.
  • An audience response system for use during a speech.

• Identifying the Stakes by Identifying Your Audience

  • Before you begin writing, you must identify your target audience .
  • While your actual audience may consist of one person—for instance, your instructor—you should still think of your instructor as representative of a wider audience.
  • After identifying your audience, consider why this audience might care about your topic.
  • " To relate your argument to your audience, ask these questions:
  • Why does the truth or falsity of my argument matter to my audience?