Concept
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The Speech to Secure Goodwill
The Speech to Secure Goodwill
John F. Kennedy's famous "Ich bin ein Berliner" (I am a Berliner) is a prime example of a speech to secure goodwill.
Source
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"President John F. Kennedy on a platform overlooking the Berlin Wall at the Brandenburg Gate during his visit to West Berlin."
http://en.wikipedia.org/wiki/File:President_John_F._Kennedy_on_a_platform_overlooking_the_Berlin_Wall_at_the_Brandenburg_Gate_during_his_visit_to_West_Berlin.jpg
Wikipedia
Public domain.