Rules to Follow When Speaking

Effective speakers engage in ethical goals, fully prepare their speeches, practice honesty and avoid abusive language.

Learning Objective

State the basic rules of crafting and delivering a speech

Key Points

If you recognize that you might have a conflict of interest when delivering your speech, recuse yourself or disclose to your audience the extent of the conflict.
Respect your audience by fully preparing for your speech, from writing and editing to reviewing and rehearsing. Be thorough in your preparation.
Don't make your case via falsehoods or opinions disguised as facts. Come from a place of authenticity.
Don't intimidate your audience or opponent (if debating) by verbally attacking them or using abusive language.
Choose either the persuasive or informative presentation style for each speech based on presentation goals and audience type.

Terms

recuse
to declare oneself disqualified to act.
informative
An informative presentation enhances the knowledge or understanding of the material you present,be it information, concepts, or ideas. The presenter assumes the role of a teacher.
ethical
Of or relating to the accepted principles of right and wrong, especially those of some organization or profession.
conflict of interest
A situation in which someone in a position of trust, such as a lawyer, insurance adjuster, or corporate executive, has competing professional or personal interests.
persuasive
A persuasive presentation has a clear beginning, middle, and end; uses interesting supporting material; and changes or reinforce listeners' feelings, ideas, or behavior.

Full Text

Rules to Follow When Speaking

Effective speakers engage in ethical goals, fully prepare their speeches and materials, practice honesty, and don't use non-abusive language when speaking.

As a public speaker, it's important to follow some basic rules as you approach the crafting and delivery of your speech. These rules include ethical goals, full preparation, honesty, and non-abusive language.

Ethical Goals

Consider why you're speaking. Are you trying to persuade your audience to adopt a certain viewpoint or consider a new idea? If so, you'll want to make sure that you lead your audience to that belief point in an ethical manner. You don't want to use tactics like intimidation. Additionally, have the responsibility and professionalism to know whether or not you have a conflict of interest on a given topic or with a certain audience or venue. Recuse yourself--provide your audience with a full disclosure of said conflict of interest, and adjust your speech accordingly.

Full Preparation

Effective speakers are those who take the time to fully prepare their speeches, from the speech writing process to the delivery of the speech to the very clothes they wear for the speech. If you don't prepare, it will show and ultimately affect your credibility as a speaker to your audience and colleagues. Respect your audience by taking thorough time to write, edit, review and rehearse your speech before presenting.

Honesty

Honesty is an extension of the ethical goals of your speech. Don't resort to falsehoods or opinions presented as facts to make your case. Come from a place of authenticity instead of deception. Your credibility can become damaged when it is revealed you have either lied or even just slightly bent the truth in your speeches.

Non-Abusive Language

Just as one shouldn't intimidate his or her audience, one should refrain from abusive language when speaking in public. This means attacking your audience verbally, or, in a debate-style setting, even verbally attacking your opponent. Don't resort to name-calling or bullying; rather, make your case through the use of compelling facts and anecdotes that can be substantiated.

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