Computer-assisted web interviewing

(noun)

An Internet surveying technique in which the interviewer follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant.

Examples of Computer-assisted web interviewing in the following topics:

Solicit Information
- An interview is a conversation between two people--the interviewer and the interviewee --that involves asking questions to obtain information.
- By asking "probing" questions you can tailor the interview, as it is occurring.
- You can collect the data directly or you can use computer-assisted web based surveys or interviewing questionnaires.
- Lars G Nilsson interviews Thed Björk for Viasat Motor at Anderstorp Raceway in 2012, photo by Daniel Ahlqvist
- Analyze your audience using direct observation, interviews, surveys, or Likert rating scales