Audience-centered

Examples of Audience-centered in the following topics:

• The Benefits of Understanding Your Audience

  • The audience may be small or it may be a large public audience.
  • In order to prepare, it is important to know about the audience and adapt the message to the audience.
  • We call this approach audience-centered.
  • In public speaking, you are speaking to and for your audience; thus, understanding the audience is a major part of the speech making process.
  • In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face.

• What to Do with Your Knowledge

  • When the speaker takes an audience-centered approach to speech preparation, she focuses on the audience and how it will respond to what is being said.
  • In essence, the speaker wants to mentally adopt the perspective of members of the audience in order to see the world as the audience members see it.
  • What do you and your audience have in common?
  • You can use your analysis to create what is called a "theoretical, universal audience. " The universal audience is an imagined audience that serves as a test for the speaker.
  • Imagine in your mind a composite audience that contains individuals from the diverse backgrounds you have discovered in your audience analysis.

• Career Benefits: Advancement

  • One caveat: you still need to do a thorough audience analysis.
  • If you don't connect your personal story to bigger issues that affect the audience, you will seem self-centered and irrelevant.
  • You can get more mileage out of speaking engagements if you initiate conversations with other speakers and audience members.

• Physical Context

  • Consider physical contexts—traditional face-to-face with co-located audience versus delivery via videoconference to remote audience(s).
  • You can prepare for three different contexts--face to face with co-located audience , a speaker with live audience to remote audiences and a speaker with no live audience to different remote locations by video conferencing technology .
  • What is the anticipated size of the audience and the arrangement of seating?
  • Kevin Moran, speaks by video conference to The Center for Aviation Technical Training (CNATT)
  • Kevin Moran, commander, Naval Personnel Development Command (NPDC) Norfolk, Va., speaks by video conference to The Center for Aviation Technical Training (CNATT)

• Utilizing Devices to Enhance Audience Understanding

  • Visual aids, microphones, video screens, and/or a podium can help enhance audience understanding.
  • A podium can help an audience understand a speech.
  • Amplification is important to make sure that the entire audience can hear the speech properly.
  • Video screens are often available at modern conference centers and auditoriums that can be synced with presentation devices.
  • When determining the type of visual aids needed for a speech, the speaker needs to consider the subject matter, audience, and venue so that the right materials are used to enhance audience understanding.

• The Importance of Gathering Information

  • If you want the audience to trust your claims, back them up.
  • Don't expect the audience to take your word for it, no questions asked.
  • However, everything changed for them last year: businesses reported that sales were up, and a few new businesses opened in the center of town, creating new jobs.
  • The mayor of Springfield credits the change to a new parking garage near the city center, which eased the parking shortage and brought more people into town on weekends.
  • Different audiences have different needs.

• Tailor Complexity to Your Audience

  • An important component of effective informative speaking is knowing how to tailor the complexity of the speech to the audience.
  • One way to deliver an effective informative speech and ensure that the audience leaves your speech informed is to tailor the complexity of the speech to the specific audience.
  • Never presume that your audience has a lot of background knowledge on your subject, but also don't assume they know nothing.
  • Conversely, consider delivering a speech on the same topic to an audience of college students.
  • Tailor the complexity of your speech to the specific audience you will be delivering it to.

• Make Adjustments

  • Apply knowledge about the audience to adjust the message before speaking.
  • A public speakers can use information about the audience to adapt his or her message to the particular audience while preparing the speech.
  • In what ways is the speaker similar to the audience?
  • With a larger face-to-face audience, a speaker may want to use an audience response system (ARS) , also known as a clicker, to determine what the audience understands or what their current opinions are.
  • An audience response system for use during a speech.

• Interaction in Public Speaking

  • Often, these citizens will be seated in the audience.
  • This further involves your audience with your message.
  • Your non-verbal interaction with your audience consists largely of body-language cues.
  • Engage your audience by interacting with them instead of just speaking at them.
  • Use verbal and non-verbal audience interaction to keep your audience engaged and involved with your speech

• Audience

  • Age: What age ranges will be in your audience?
  • What is the age gap between you and your audience members?
  • Gender: Is your audience mostly women?
  • It is important to consider your gender and your audience, as the gender dynamic between you and your audience can impact the ways in which your speech may be received.
  • Your audience is the most important element of your speech.