5 concepts
Marketing Intermediaries
Intermediaries are a powerful resource that enable organizations to outsource specific business functions in order to focus more on their core competency.
The Value of Intermediaries
Utilizing intermediaries reduces organizational complexity and allows firms to focus on developing a core competency through specialization.
The Cost of Intermediaries
While organizations gain advantage by collaborating with intermediaries, there are costs involved to consider.
Channels for Consumer Goods
Marketing channels are sets of interdependent organizations involved in making a product or service available for use or consumption.
Channels for Industrial Goods
A channel for industrial goods is a set of interdependent organizations in the process of making products/services available for use.