wholesaler

(noun)

a person or company that sells goods wholesale is a middleman that buys its merchandise from a third party supplier and resells the merchandise to retail businesses or the end consumer. A wholesaler normally does not sell to other wholesalers.

Related Terms

Examples of wholesaler in the following topics:

  • Merchant Wholesalers

    • Wholesale merchants, agents, and brokers help move goods between producers and retailers.
    • Wholesale merchants, agents, and brokers are essential elements of the wholesale business.
    • A wholesale merchant operates in the chain between the producer and the retail merchant.
    • Since wholesale activities can be assumed by the suppliers themselves, those merchant wholesalers who have remained viable have done so by providing improved service to suppliers and buyers.
    • In the wholesale business, wholesale agents and brokers do not take title to the merchandise being marketed, they only bring buyers and sellers together and negotiate the terms of the transaction.

  • Two basic relationship types

    • This particular buyer uses a wholesaler to purchase all necessary items.
    • This wholesaler has no desire to establish a partnership with the school; it merely wishes to sell as many items as possible.
    • However, if the vendor begins to have poor service or inflated prices, the purchaser will simply choose a comparable wholesaler with little anxiety.

  • Marketing Intermediaries

  • Inventory Management

    • The firm's work in process includes those materials from the time of release to the work floor until they become complete and ready for sale to wholesale or retail customers.
    • Its finished good inventory consists of all the filled and labeled cans of food in its warehouse that it has manufactured and wishes to sell to food distributors (wholesalers), to grocery stores (retailers), and even perhaps to consumers through arrangements like factory stores and outlet centers.
    • Manufacturers', distributors', and wholesalers' inventory tends to cluster in warehouses.

  • The Cost of Intermediaries

    • The reduction in the number of market contacts due to the presence of a wholesaler represents major costs savings for each supplier.

  • Getting over the hurdle

    • For example, a sizeable number of agricultural producers have discovered that by working together they can purchase and share expensive planting and harvesting equipment, decide which crops should be farmed, work to reduce water usage, and even set a fixed price for wholesalers.

  • Business norms and religious beliefs

    • In France, wholesalers do not like to promote products.

  • Special topic: supply chain management

    • In the manufacturing sector, supply chain management addresses the movement of goods through the supply chain from the supplier to the manufacturer, to wholesalers or warehouse distribution centers, to retailers and finally to the consumer.

  • Causes of the bullwhip effect and counteracting the bullwhip effect

    • Stabilize prices by replacing sales and discounts with consistent "every-day low prices" at the consumer stage and uniform wholesale pricing at upstream stages.

  • Salesperson Personalities

    • Providing sales support in retail and wholesale selling.