viral

(noun)

A video, image or text spread by "word of mouth" on the internet or by e-mail for humorous, political or marketing purposes.

Related Terms

Examples of viral in the following topics:

  • Word of Mouth

    • Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
    • Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
    • Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
    • Viral effects Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses.
    • The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) — and have a high probability of being taken by another competitor — and create viral messages that appeal to this segment of the population.

  • Word of Mouth

    • Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, brand advocates, cause influencers, and social media marketing, as well as ambassador programs, work with consumer-generated media.
    • To promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response.

  • Ethical Issues at an Organizational Level

    • Certain promotional activities have drawn fire, including greenwashing, bait-and-switch, shilling, viral marketing, spam (electronic), pyramid schemes, and multi-level marketing.

  • Brand Management Strategies

    • The rise of social networks is an incredible opportunity for meaningful engagement with current and prospective customers, and free outlets like Youtube enable viral distribution of assets for virtually no cost (indeed, sometime for a profit!).

  • The stems of growing startups: definitions of “startup stakeholder arrow” selected terms

    • Viral: This happens when a marketing message is transmitted through people excitedly and enthusiastically spreading the message by telling others who tell others who tell others and so forth.