Examples of viral marketing in the following topics:
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- Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
- Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
- Viral effects Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses.
- The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) — and have a high probability of being taken by another competitor — and create viral messages that appeal to this segment of the population.
- The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word-of-mouth enthusiasm.
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- To promote and manage word-of-mouth communications, marketers use publicity techniques to achieve desired behavioral response.
- An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication.
- Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, brand advocates, cause influencers, and social media marketing, as well as ambassador programs, work with consumer-generated media.
- To promote and manage word-of-mouth communications, marketers use publicity techniques as well as viral marketing methods to achieve desired behavioral response.
- While marketers have always hoped to achieve positive word-of-mouth, intentional marketing relying on such techniques is legislated in some jurisdictions.
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- Ethics in marketing deals with the principles, values, and/or ideals by which marketers and marketing institutions ought to act.
- Ethical marketing issues include marketing redundant or dangerous products/services; transparency about environmental risks, product ingredients (genetically modified organisms), possible health risks, or financial risks; respect for consumer privacy and autonomy; advertising truthfulness; and fairness in pricing and distribution.
- Certain promotional activities have drawn fire, including greenwashing, bait-and-switch, shilling, viral marketing, spam (electronic), pyramid schemes, and multi-level marketing.
- Advertising has raised objections about attack ads, subliminal messages, sex in advertising, and marketing in schools.
- Evaluate ethical issues that face organizations in the fields finance, human resource management, sales and marketing, and production
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- Ad agency: This is a company that you hire to develop for pay advertisements to ensure that your targeted market is aware and enticed to purchase your product or service.
- eMarketers: A group of people that you hire to implement your digital media strategy for the online and potentially via cell phone marketing of your new business. eMarketers utilize ultimately any form of electronic media to promote and advertise your business.
- Viral: This happens when a marketing message is transmitted through people excitedly and enthusiastically spreading the message by telling others who tell others who tell others and so forth.
- Marketers spend a great deal of money to attempt to initiate the spread of messages via word-of-mouth.
- An example of a marketing campaign that was spread via word-of-mouth was the marketing campaign for the film Slumdog Millionaire which is a film about a poor orphan from Mumbai India's slums who is a candidate for winning millions.
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- For a very basic example, let's look at the market for baubles.
- Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
- Market share is a key indicator of market competitiveness—that is, how well a firm is doing in terms of its competition.
- However, increasing market share may be dangerous for makers of fungible hazardous products, particularly products sold into the United States market, where they may be subject to market share liability.
- Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it.
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- How does marketing contribute to the creation of a competitive advantage?
- What is the role of marketing in each stage of this process.
- Dictionary of Marketing Terms, Peter D.
- Bennett, Ed., American Marketing Association, 1988 p. 54.
- Burnett, "The Macromarketing/Micro marketing Dichotomy: A Taxonomical Model," Journal of Marketing, Summer. 1982 pp. 11-26.
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- The marketing concept states that an organization achieves goals by knowing the needs and wants of target markets and delivering the desired satisfactions.
- The marketing concept centers on market orientation.
- The marketing orientation is perhaps the most common orientation used in contemporary marketing.
- Market orientation is implementation of the marketing concept, which is a particular business philosophy.
- Successful marketing strategies include the consideration of a variety of factors, such as market research and product branding.
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- Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing.
- Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing .
- E-marketing and online marketing are essential tools for modern firms.
- Also known as industrial marketing, business marketing is at times called business-to-business marketing, or B2B marketing.
- Modern trends in marketing include relationship marketing, industrial marketing, and societal marketing.
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- Examples of markets include: Physical retail markets, such as local farmers' markets, shopping centers and shopping malls Non-physical internet markets Ad hoc auction markets Markets for intermediate goods used in production of other goods and servicesLabor markets and international currency and commodity markets Stock markets, for the exchange of shares in corporations Artificial markets created by regulation to exchange rights for derivatives that have been designed to ameliorate externalities, such as pollution permits.
- Illegal markets such as the market for illicit drugs, arms, or pirated products
- Market research provides important information that identifies and analyzes the market's need, size, and competition; thus making it possible to determine how to market a product.
- Market segmentation is the division of the market or population into subgroups with similar motivations.
- Market trends are the upward or downward movement of a market during a period of time.
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- Local marketers are concerned with customers that tend to be clustered tightly around the marketer.
- Naturally, the total potential market is limited.
- This type of marketing offers tremendous profit potential, but also exposes the marketer to new, aggressive competitors.
- As the US market becomes more and more saturated with US-made products, the continued expansion into foreign markets appears inevitable.
- Global marketing differs from international marketing in some very definite ways.