Trademark

Examples of Trademark in the following topics:

• Franchising

  • In short, in terms of distribution, the franchiser is a supplier who allows an operator, or a franchisee, to use the supplier's trademark and distribute the supplier's goods.
  • The franchiser is involved in securing protection for the trademark, controlling the business concept, and securing know how.
  • The franchisee is obligated to carry out the services for which the trademark has been made prominent or famous.
  • The place of service has to bear the franchiser's signs, logos, and trademark in a prominent place.
  • A coffee brew, for example, can be readily identified by the trademark if its raw materials come from a particular supplier.

• Branding will make your blossoms bloom! Branding: The memorable rim on the wheel

  • What are the governmental processes for securing a trademark for your brand?
  • You can find many examples of logos in the process of being trademarked in the United States through the United States Trademark and Patent Office website that posts online "The Trademark Gazette".
  • Here is an example of one issue of The Trademark Gazette: http://www.uspto.gov/web/trademarks/tmog/20081230_OG.pdf
  • Once you have secured the trademark for your business name, you then process a legal standing to protect against other businesses using your company name in the category you are doing business in.
  • Trademarks are considered assets to a business and have a monetary value if and when you want to sell or merge your venture.

• Types of Franchises

  • In business format franchises (which are the most common type), a company expands by supplying independent business owners with an established business, including its name and trademark.
  • Through this kind of agreement, manufacturers allow retailers to distribute their products and to use their names and trademarks.
  • Through manufacturing franchises, a franchiser grants a manufacturer the right to produce and sell goods using its name and trademark.

• Licensing

  • Licensing generally involves allowing another company to use patents, trademarks, copyrights, designs, and other intellectual in exchange for a percentage of revenue or a fee.
  • The rights or resources may include patents, trademarks, managerial skills, technology, and others that can make it possible for the licensee to manufacture and sell in the host country a similar product to the one the licensor has already been producing and selling in the home country without requiring the licensor to open a new operation overseas.
  • Risk of having the trademark and reputation ruined by a incompetent partner

• Franchise Agreements

  • Definitions, such as: Agreement, Territory Area, Area Licensee, Authorized deductions, Gross Receipts, License Network, The System Manual, Trademarks, Start Date, Trade name, Termination, Transfer of license.
  • Franchisee Obligations, such as: Use of Trademarks, Financial Information, Insurance, Financial and Legal responsibility

• A Brief Definition of Brand

  • The meaning of "brand" extended to that of the trademark symbol, and communicated to retailers and their customers that mass produced products should be trusted as much as local competitors.
  • The Coca-Cola logo is an example of a widely-recognized trademark and global brand.

• The political/legal environment

• Assets

  • Examples of intangible assets are goodwill, copyrights, trademarks, patents, computer programs, and financial assets, including such items as accounts receivable, bonds and stocks.

• Capital Expenditures

  • CAPEX include expenses for tangible goods, such as the purchase of plants and machinery, as well as expenses for intangibles assets, such as trademarks and software development.

• Packaging and Labeling

  • For consumer packaging, symbols exist for product certifications, trademarks, and proof of purchase.