psychographics

(noun)

Psychographics is the science of using psychology and demographics to better understand consumers. Psychographic segmentation: consumer are divided according to their lifestyle, personality, values.

Related Terms

Examples of psychographics in the following topics:

  • The Target Market

    • Psychographic segmentation classifies consumers on the basis of individual lifestyles as they're reflected in people's interests, activities, attitudes, and values.
    • Explain how demographics, geographics, behaviors, and psychographics are used to identify a target market

  • Marketing Data Types

    • Psychographics is the science of using psychology and demographics to better understand consumers.
    • Psychographic segmentation: consumer are divided according to their lifestyle, personality, values.
    • Aliens within the same demographic group can exhibit very different psychographic profiles.Market segmenting is dividing the market into groups of individual markets with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services.

  • Addressing Market Needs

    • It is widely used for segmenting the various differences within the market: geographic, personality, demographic, technographic, use of product, psychographic, and gender.

  • The stems of growing startups: definitions of “startup stakeholder arrow” selected terms

    • Community: The geographic, psychographic as well as online neighborhood in which your venture operates on a regular basis.