orientation

Examples of orientation in the following topics:

• The History of the Marketing Concept

  • An orientation, in the marketing context, related to a perception or attitude, a firm holds towards its product or service, essentially concerns consumers and end-users.
  • The marketing orientation evolved from earlier orientations; namely, the production orientation, the product orientation and the selling orientation.
  • A production orientation may be deployed when a high demand for a product or service exists, coupled with a good certainty that consumer tastes will not rapidly alter (similar to the sales orientation).
  • Product: quality of the product until the 1960s; a firm employing a product orientation is chiefly concerned with the quality of its own product.
  • Marketing: needs and wants of customers 1970 to present day; the marketing orientation is perhaps the most common orientation used in contemporary marketing.

• The Marketing Concept

  • The marketing concept centers on market orientation.
  • The marketing orientation is perhaps the most common orientation used in contemporary marketing.
  • For a market oriented company, product innovation is very important.
  • The attempt to define the concept of market orientation has led to a number of arguments in the academic field.
  • Market orientation is implementation of the marketing concept, which is a particular business philosophy.

• Consumer marketing models

  • Market-oriented companies are beginning to emerge in every developing economy in the world.
  • Another author who successfully introduced a marketing orientation is Theodore Levitt.
  • His orientation is sometimes referred as a "marketing myopia" approach since companies define their business in terms of products and not in terms of customer needs and wants.
  • Disadvantages of the product model are that as soon as a company could offer a product more oriented to satisfy customers´ needs and desires the companies oriented to products will lose the most if not all of its market share.
  • In summary, market orientation is essentially a customer orientation.

• Introduction

  • understand the importance of a company to be market vs product oriented in a developing country

• The final word on people

  • No business should ever lose sight of the fact that every decision it makes and every action it takes must be customer-oriented.

• MacGregor's Theory X and Theory Y

  • Obviously, it's quite rare to find a purely Theory X or Theory Y orientation in an organization.
  • Managers with more of a Theory Y orientation might observe the behavior of a few staff members (laziness, self-centered, etc.) and become more Theory X oriented.
  • On the other hand, managers who are more Theory X orientated are sometimes pleasantly surprised and become more Theory Y oriented when their staff members are hard working, seek responsibility, etc.

• Acculturation problems when buying companies

  • This model makes sense if the acquisition means that the markets and thus market oriented strategies change, or the national orientation of the start-up can be expanded to an international one.

• Classical Theory of Motivation

  • If there is any deficit on this level, the whole behavior of an individual will be oriented to satisfy this deficit.
  • Basically it is oriented on a future need for security.

• The economic environment

  • The industrialized nations are generally considered to be the United States, Japan, Canada, Russia, Australia, and most of Western Europe The economies of these nations are characterized by private enterprise and a consumer orientation.

• Definition and statistics

  • We start by defining what we mean by growth and growth-oriented firms.