marketing channel

(noun)

This is sets of interdependent organizations involved in the process of making a product or service available for use or consumption, as well as providing a payment mechanism for the provider.

Related Terms

Examples of marketing channel in the following topics:

  • Channels for Consumer Goods

    • Marketing channels are sets of interdependent organizations involved in making a product or service available for use or consumption.
    • Based on this relationship, a marketing channel can be defined as "sets of interdependent organizations involved in the process of making a product or service available for use or consumption, as well as providing a payment mechanism for the provider. " This definition implies several important characteristics of the channel.
    • The structure and management of the marketing channel is thus in part a function of a firm's distribution objective.
    • It is also a part of the marketing objectives, especially the need to make an acceptable profit.
    • Channels usually represent the largest costs in marketing a product.

  • Channels for Industrial Goods

    • A marketing channel is the network of organizations that work together to provide goods for consumption.
    • This definition implies several important characteristics of the channel.
    • This channel of distribution is commonly used to market accessory equipment, such as typewriters or operating supplies which include typewriting papers, pens, and office materials.
    • This is preferably used when an industrial product is new in the market.
    • Agents are middlemen who have market contacts and can provide sufficient information on possible markets.

  • Researching Industrial Markets

    • Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.
    • Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.
    • Industrial marketing can cross the border into consumer marketing.
    • For example, an electronic component seller may distribute its products through industrial marketing channels, but also support consumer sales.
    • Nonetheless, manufacturers and service providers frequently maintain separate industrial and consumer marketing operations to reflect the different needs of the two channels.

  • Distribution and logistics

    • The first link is the seller's headquarters organization, which is responsible for supervising the channel, and acts as part of the channel itself.
    • Channels between countries represent the second link.
    • They are responsible for getting products to overseas markets and payment in return.
    • Distribution strategies within overseas markets are affected by various uncontrollable factors.
    • Physical distribution to overseas markets often requires special marketing planning.

  • Digital Marketing

    • Push digital marketing technologies are more proper when done with the prior permission, the concept called as permission marketing.
    • Digital Marketing and Multi-Channel Communications Push and pull message technologies can be used in conjunction with each other.
    • This enables a marketer to benefit from both types of digital marketing.
    • The modernization and mobility of the consumer has forced marketers to innovate, spawning the direct digital marketing concept.
    • Direct digital marketing is an addressable digital marketing method.

  • Market Share

    • For a very basic example, let's look at the market for baubles.
    • Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
    • Market share is a key indicator of market competitiveness—that is, how well a firm is doing in terms of its competition.
    • However, increasing market share may be dangerous for makers of fungible hazardous products, particularly products sold into the United States market, where they may be subject to market share liability.
    • The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of the competitive universe), and measurement error.

  • Modern Trends in Marketing

    • Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing.
    • Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing .
    • With the growth of the Internet and mobile platforms, relationship marketing has continued to evolve as technology opens more collaborative and social communication channels.
    • Also known as industrial marketing, business marketing is at times called business-to-business marketing, or B2B marketing.
    • Modern trends in marketing include relationship marketing, industrial marketing, and societal marketing.

  • Selling to Businesses

    • The B2B market has two primary components: e-frastructure and e-markets.
    • In terms of effort, time, and money spent, the Internet is a more efficient information channel than its traditional counterparts.
    • Second is the reduction in the costs of processing transactions (e.g. invoices, purchase orders and payment schemes), as B2B allows for the automation of transaction processes and, therefore, the quick implementation of the same compared to other channels (such as the telephone and fax).
    • The gathering of a large number of buyers and sellers in a single e-market reveals market price information and transaction processing to participants.
    • More participants form a critical mass, which is key in attracting more users to an e-market.

  • Activities in Marketing Departments

    • To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate.
    • Market Research: Marketing research is the systematic investigation of the facts relevant to various aspects in marketing.
    • Marketing planning: Marketing plans are prepared to achieve marketing objectives of an organization.
    • Graded products are of uniform quality and become easy to market.
    • Channels of Distribution are middleman or intermediaries like wholesaler, agents, and retailers that facilitate the movement of goods and services and their title between the point of production and the point of consumption, by performing various marketing activities.

  • The Target Market

    • You work at a university, in their marketing department.
    • However, your marketing manager informs you that this target market may not be the perfect match for the majority of your marketing spend.
    • Target markets can be specified using virtually any metric or approach.
    • However, all marketers should be familiar with the basic market segmentation approaches that are most common across industries:
    • Picture certain news channels, which seem to cater to certain types of opinions.