market analysis

(noun)

Provides the specific industry, market, and competitive analysis information needed to understand where and how the company is positioned in the overall market.

Related Terms

Examples of market analysis in the following topics:

  • New Product Ideas

    • In business and engineering, new product development (NPD) is the complete process of bringing a new product to market.
    • There are two parallel paths involved in the NPD process: idea generation, including product design and detail engineering; and market research and marketing analysis.
    • Ideas for new products can be obtained from basic research using SWOT analysis: Strengths, Weaknesses, Opportunities & Threats.
    • Concept and technology development: During this part of the front-end, the business case is developed based on estimates of the total available market, customer needs, investment requirements, competition analysis and project uncertainty.
    • Explain the front-end process of new product development (NPD) and the characteristics of a SWOT analysis

  • The international marketing plan

    • As such, the decision sequence in international marketing (see Exhibit 26) is much larger than that of domestic markets.
    • Thus, this stage is primarily concerned with the analysis of international markets.
    • Decisions here will be dependent on matching the results of that analysis with the company's objectives.
    • The situation analysis concerns a thorough examination of the factors that influence the businesses' ability to successfully market a product or service.
    • Conducting a situation analysis in an international setting is a bit more extensive.

  • Analysis

    • The focus of the business analysis is primarily on profits, but other considerations such as social responsibilities may also be involved.
    • The first step in the business analysis is to examine the projected demand.
    • A complete cost appraisal is also necessary as a part of the business analysis.
    • Expected development cost, including both technical and marketing research and development.
    • Estimating sales volume based upon the size of the target market and such tools as the Fourt-Woodlock equation.

  • Chapter Summary

    • The market research results were astonishing: there was no market in Monterrey.
    • Conducting market research will help you identify new trends, market segments, and niches.
    • It includes incorporating knowledge from secondary information, analysis, qualitative research, methodology selection, question measurement and scale selection, questionnaire design, sample design and size, and determining the data analysis to be performed.
    • Less complex analysis on smaller data sets can be handled with any of a number of personal computer office suite tools, like spreadsheets, while more complex analysis and larger data sets require dedicated market research analysis software.
    • Types of analysis that might be performed are simple frequency distributions, crosstab analysis, multiple regression (driver analysis), cluster analysis, factor analysis, perceptual mapping (multidimensional scaling), structural equation modeling and data mining.

  • Marketing Environment Research

    • Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services.
    • Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services.
    • The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.The task of marketing research (MR) is to provide management with relevant, accurate, reliable, valid, and current information.
    • They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control.
    • Marketing research helps the marketing manager link the marketing variables with the environment and the consumers.

  • Following a Product Development Process

    • Product development is idea generation, screening, business analysis, technical development, manufacturing, testing, and commercialization.
    • Formal idea generating techniques include attribute listing, forced relationships, brainstorming, morphological analysis, and problem analysis.
    • The focus of the business analysis is primarily on profits, but other considerations, such as social responsibilities, may also be involved.
    • A product that has passed the screening and business analysis stages is ready for technical and marketing development.
    • How can it be guided to that marketing success?

  • Researching Consumer Markets

    • Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.
    • An example of the government researching consumer markets is the US Census.
    • Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.
    • Marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.
    • Advertising research is a specialized form of marketing research conducted to improve the efficacy of advertising.

  • Modern Trends in Marketing

    • Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing.
    • Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing .
    • The practice of relationship marketing has been facilitated by several generations of customer relationship management software that allow the tracking and analysis of customer preferences, activities, tastes, likes, dislikes, and complaints.
    • Also known as industrial marketing, business marketing is at times called business-to-business marketing, or B2B marketing.
    • Modern trends in marketing include relationship marketing, industrial marketing, and societal marketing.

  • Combining internal and external equity

    • The second is market data, the output from the market survey.
    • Alternatively, statistical techniques such as regression analysis are used to create a pay policy line.
    • In other words, the straight line generated by the regression analysis will be the line that best combines the internal value of a job (from job evaluation points) and the external value of a job (from the market survey).
    • You can also enact a policy of "leading" the market by raising the line, and the policy of "lagging" the market by lowering the line.
    • Third, they price each job in the market.

  • Pay

    • In general, a typical job analysis attempts to describe the following:
    • This is called "leading the market."
    • This is called "lagging the market."
    • This is called "matching the market."
    • Once you have defined your market, the next step is to survey the compensation paid by employers in your market.