Intangibility

Examples of Intangibility in the following topics:

• Assets

  • Intangible assets are nonphysical resources and rights that have a value to the firm because they give the firm some kind of advantage in the market place.

• Classifying Consumer Products

  • Intangible Data Products can further be classified into Virtual Digital Goods ("VDG") that are virtually located on a computer OS and accessible to users as conventional file types, such as JPG and MP3 files.

• Marketing Classes of Products

  • Intangible: With the purchase of a good, one has something that can be seen, touched, tasted, worn or displayed.

• The Marketing Mix

  • Intangible products are service-based like products in the tourism industry, the hotel industry and the financial industry.

• Service Operations

  • Intangibility - Services cannot be touched, shipped, handled, or looked at.