Examples of Industrial Marketing in the following topics:
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- Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.
- Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.
- Industrial goods are those an industry uses to produce an end product from one or more raw materials.
- Industrial marketing can cross the border into consumer marketing.
- Industrial marketing often involves competitive tendering.
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- Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing.
- Modern trends in marketing include relationship marketing, business or industrial marketing, and societal marketing .
- E-marketing and online marketing are essential tools for modern firms.
- Also known as industrial marketing, business marketing is at times called business-to-business marketing, or B2B marketing.
- Modern trends in marketing include relationship marketing, industrial marketing, and societal marketing.
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- Industrial market example: A steel mill might purchase computer software, pencils, and flooring as part of the operation and maintenance of its business.
- These purchases occur in the industrial market.
- Evidence suggests that industrial markets function differently from consumer markets, and that the buying process is particularly different.
- Extensive distribution is the primary marketing strategy.
- The methods of industrial marketing are somewhat more specialized.
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- To "corner the market" is to have the greatest market share in a particular industry without having a monopoly.
- 1990s: Hamanaka and the copper market Rogue trader Yasuo Hamanaka, Sumitomo Corporation's chief copper trader, attempted to corner the international copper market over a ten year period leading up to 1996. [6] At one point during this "Sumitomo copper affair," Hamanaka is believed to have controlled approximately 5% of the world copper market. [6] As his scheme collapsed, Sumitomo was left with large positions in the copper market, ultimately losing US$2.6 billion. [7] In 1997 Hamanaka pleaded guilty to criminal charges stemming from his trading activity and was sentenced to an eight year prison sentence.
- 2010: Armajaro and the European cocoa market On July 17, 2010, Armajaro purchased 240,100 tonnes of cocoa.
- Another definition: "To have the greatest market share in a particular industry without having a monopoly.
- If the rest of the market senses weakness, it may resist any attempt to artificially drive the market any further by actively taking opposing positions.
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- A marketing channel is the network of organizations that work together to provide goods for consumption.
- This channel of distribution is commonly used to market accessory equipment, such as typewriters or operating supplies which include typewriting papers, pens, and office materials.
- This is preferably used when an industrial product is new in the market.
- Agents are middlemen who have market contacts and can provide sufficient information on possible markets.
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- As with any product process, remanufacturing is not a panacea nor is it suitable for every product, market or business operation.
- Products that take advantage of current or fleeting trends (‘Industrial design is a field that was specifically invented to convince people that the washing machine, the car, or the refrigerator they had was out of fashion,' says Walter Stahel, ‘and fashion is something that can't be remanufactured.').
- Markets where consumers consider the terms ‘remanufactured' or ‘refurbished' to be synonymous with low quality.
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- The seeds of modern day consumerism grew out of the Industrial Revolution.
- While previously the norm had been the scarcity of resources, the Industrial Revolution created a new economic situation.
- After the Industrial Revolution, products were available in outstanding quantities, at low prices, being thus available to virtually everyone.
- Businesses have realized that wealthy consumers are the most attractive targets of marketing.
- Industrialization of developing countries, facilitated by technology and globalization is further straining these resources.
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- Industrial products can either be categorized from the perspective of the producer and how they shop for the product, or the perspective of the manufacturer and how they are produced and how much they cost.
- A useful way to divide extractive products is into farm products and natural products, since they are marketed in slightly different ways.
- Since products such as these are usually ordered well in advance and in large quantities, price and service are the two most important marketing considerations.
- These products may be sold directly from the manufacturer to the user, or a middleman can be used in geographically dispersed markets.
- The marketing strategy employs a wide range of activities, including product quality and features, price, service, vendor deals, and promotion.
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- Similar classification systems include the International Standard Industrial Classification (ISIC, http://unstats.un.org/unsd/cr/registry/regcst.asp?
- Cl=17) from the United Nations and the General Industrial Classification of Economic Activities with the European Communities (NACE, http://www.ltck.se/PrjY1/nacekod/nacecode.htm).
- Although fast-food chains and vegetarian restaurants both accomplish the same purpose, i.e. providing a prepared meal, their target audience, their methods of marketing, and other methods of doing business are decidedly different.
- Pepsi and Coca-Cola are competing for cola drinkers, and they market their products competitively against each other.
- Although the customer could just as easily have a glass of fruit juice, Pepsi and Coca-Cola are not aggressively marketing against the juice industry.
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- Phase 2, Commercialization: Developing the product for introduction to the market.
- Phase 3, Growth: The fast-growth phase is characterized by its focus on the market.
- Simultaneously managing the market entry of new products without losing the competitive advantages of older products.
- This model emphasizes that growth occurs through certain market factors in combination with internal competences and resources.
- Industrial change is often triggered by technological changes, for which there are many examples: the substitution of digital technologies in a whole range of analog products, from office equipment to telephones, and the Internet as a communication medium.