endorsements

(noun)

In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing.

Examples of endorsements in the following topics:

  • Corporate Social Responsibility and sustainable development in the global environment

    • This heightened awareness of CSR and sustainable development has been endorsed by an increased responsiveness to ethical, social, environmental and other global issues.

  • Promotion Objectives

    • Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product.

  • Promotions

    • Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product.

  • The Social Environment

    • Heightened awareness of CSR and sustainable development has been endorsed by an increased responsiveness to ethical, social, environmental and other global issues.
    • This heightened awareness of CSR and sustainable development has been endorsed by an increased responsiveness to ethical, social, environmental, and other global issues.

  • A Brief Description

    • Promoters use Internet advertisement, special events, endorsements, and newspapers or magazines to advertise their product.

  • Promotion Strategies

    • Promoters use Internet advertisement, special events, endorsements, and newspapers or magazines to advertise their product.

  • Strikes

    • This is either because the union refuses to endorse the tactic, or because the workers concerned are not unionized.

  • Types of Advertising

    • The use of celebrities to endorse a brand can have its downsides, however.

  • Lockouts

    • Employees who strike risk dismissal, unless it is an official strike (one called or endorsed by their union), in which case they are protected from unlawful dismissal and cannot be fired for at least 12 weeks.

  • Forces in Consumerism

    • The celebrity endorsement of products can be seen as evidence of the evocation of the desire of modern consumers to purchase products partly or solely to emulate people of higher social status.