corporate image

(noun)

A corporate image refers to how a business is perceived. It is a generally accepted notion or image of what a company stands for.

Related Terms

Examples of corporate image in the following topics:

  • Promotional Objectives

    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
    • They are given away to promote a company, corporate image, brand, product or event.
    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
    • They are given away to promote a company, corporate image, brand, product or event.

  • The Promotion Mix

    • Corporate image Corporate image may also be considered as the sixth aspect of promotion mix.
    • If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image.

  • The Promotion Mix

    • Corporate image may be considered as a sixth aspect of promotion mix.
    • If the reputation of a company is bad, consumers are less willing to buy a product from this company as they would have been, if the company had a good image.

  • Profit and Stakeholders

    • In older input-output models of the corporation, the firm converts the inputs of investors, employees, and suppliers into salable outputs which customers buy, thereby returning some capital benefit to the firm.
    • Stakeholders, as opposed to shareholders, tend to focus on corporate responsibility over corporate profitability.
    • In the field of corporate governance and corporate responsibility, a major debate is ongoing about whether the firm or company should be managed for stakeholders, stockholders (called "shareholders"), or customers.
    • The greatest value of a company is its image and brand.
    • While the stakeholder view has an increased cost, many firms have decided that the concept improves their image, increases sales, reduces the risks of liability for corporate negligence, and makes them less likely to be targeted by pressure groups, campaigning groups and NGOs (non-governmental organizations).

  • Definition and Challenges of a Global Corporation

    • Global corporations operate in two or more countries and face many challenges in their quest to capture value in the global market.
    • A global company is generally referred to as a multinational corporation (MNC).
    • Public Relations: Public image and branding are critical components of most businesses.
    • For example, Nike had its brand image hugely damaged through utilizing 'sweat shops' and low wage workers in developing countries.
    • Finding a way to capture value despite this fixed organizational investment is an important initiative for global corporations.

  • Stakeholders: Consumers, Employees, and Shareholders

    • Suppose a corporation is engaging in environmentally harmful practices.
    • Pressure from these stakeholders can force the corporation into adopting a corporate self-regulation policy that improves their environmental footprint.
    • Increasingly, corporations are motivated to become more socially responsible because their most important stakeholders expect them to understand and address the social and community issues that are relevant to them.
    • Key external stakeholders include customers, consumers, investors (particularly institutional investors), communities in the areas where the corporation operates its facilities, regulators, academics, and the media .
    • Branco and Rodrigues (2007) describe the stakeholder perspective of CSR (corporate social responsibility) as the inclusion of all groups or constituents (rather than just shareholders) in managerial decision making related to the organization's portfolio of socially responsible activities.

  • Childcare

    • This image shows children at a daycare, where employee children can socialize and learn while the parents are at work.

  • Types of Corporations

    • C corporation refers to any corporation that, under United States federal income tax law, is taxed separately from its owners .
    • A C corporation is distinguished from an S corporation, which generally is not taxed separately.
    • S corporations are merely corporations that elect to pass corporate income, losses, deductions, and credit through to their shareholders for federal tax purposes.
    • Like a C corporation, an S corporation is generally a corporation under the law of the state in which the entity is organized.
    • Must be an eligible entity (a domestic corporation, or a limited liability company which has elected to be taxed as a corporation).

  • Marketing objectives

    • It is important to stress that there is a need for realism in this, as only too frequently corporate plans are determined more by the desire for short-term credibility with shareholders than with the likelihood that they will be achieved.
    • Having set the objectives for the company, both at the corporate level and the business level, the company can now develop a detailed program of functional activities to achieve the objectives.

  • S-Corporations (S-Corps)

    • S corporations elect to pass corporate income, losses, deductions, and credit through to their shareholders for federal tax purposes.
    • Like a C corporation, an S corporation is generally subject to the laws of the state in which it is organized.
    • In order to be eligible for S corporation status, a corporation must meet certain requirements:
    • Be an eligible entity (a domestic corporation, or a limited liability company which has elected to be taxed as a corporation)
    • However, certain trusts, estates, and tax-exempt corporations, notably 501(c)(3) corporations, are permitted to be shareholders.